11th July 2012

Are Indonesian farmers getting enough value for our money?

Maastricht University Webmagazine

What soothes the conscience more than a cup of Max Havelaar fair-trade coffee – fighting poverty, conserving the environment and working for social improvement – or a bar of ‘ethical’ chocolate? Many of us are happy to pay a bit more for that coloured stamp of sustainability on the product packaging. Such labels are abundant these days, and competition among them is on the rise. Their added value is undisputed – at last, sustainability is guaranteed. But what do small-scale farmers in Indonesia think of this? Are they really getting enough value for our money? Research is now underway at Maastricht University (UM).

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